Netconcepts

Netconcepts on the Speaking Circuit

Netconcepts — Tue, 03 Jan 2006 07:07:59 +0000

We at Netconcepts love sharing our passion for search, ecommerce, and online marketing in all its facets (blogs, email, RSS, microsites, paid search, etc.) and educating others on ways they can get more from their Internet marketing initiatives.

Upcoming seminars, panels and workshops

Blow Your Mind Link Building Techniques and Bot Herding panels along with Buying Sites For SEO moderated by Stephan Spencer, also Analytics Every SEO Needs To Know panel with Brian Klais at SMX Advanced 2008 in Seattle, WA (June 3rd - 4th, 2008)
SEO: How creative link building can multiply site traffic workshop with Patricia Fusco and Web site design spotlight: Live, on-the-spot critique of retailers’ sites panel with Stephan Spencer at Internet Retailer 2008 (June 9th and 11th, 2008)
Social Media Success panel with Stephan Spencer and Web 2.0 & Search Engines moderated by Chris Smith at SES Toronto in Toronto, Canada (June 18th, 2008)
Blog Monetization: From Soup to Nuts Seminar for The DMA Conference with Stephan Spencer (October 13th, 2008)

Archives of past presentations

Browse by topic:

Or browse them all below. Presentations are organized in reverse chronological order.

Blog Monetization: From Soup to Nuts

Stephan Spencer — Tue, 13 May 2008 16:08:03 +0000

Get the nuts-and-bolts of how to turn a blog into a “profit center” - generating wildly positive ROI by making sales, attracting leads, and generating ad and affiliate revenue. Our panel of expert money-making bloggers will share step-by-step advice, most profitable tricks of the trade, pitfalls, hazards, resources required.

Learn…

Learn how to diversify and supercharge your blog’s revenue streams
Leverage others’ blogs for your own gain
Maximize your blog’s search visibility and traffic

Moderator:
Stephan Spencer, President, Netconcepts

Panelists:
Jeremy Schoemaker, Founder, ShoeMoney Media
Duane Forrester, Senior Program Manager (SEO), Microsoft, and author of How to Make Money with Your Blog
Steve Spangler, CEO, Steve Spangler Science
Chloe Spencer, Blogger, Neopets Fanatic.com

Web 2.0 & Search Engines

Chris Smith — Fri, 09 May 2008 22:08:26 +0000

An overused and amorphous term, “Web 2.0″ nonetheless encompasses an evolutionary shift from the typical web user experience of a decade ago. Some aspects of the “new” web environment are great for improving your search traffic. Other developments may lead you to make serious SEO errors. Among other things, Web 2.0 is about new user interface designs that speed up user actions with techniques such as AJAX (Asynchronous Javascript and XML), which allow users to perform operations nimbly without loading a new HTML page. This session will cover AJAX, CSS, user-generated content, and other new trends in web design and user experiences that may require a re-think of your SEO strategy.

Speaker:
Chris “Silver” Smith, Lead Strategist, Netconcepts

Social Media Success

Stephan Spencer — Fri, 09 May 2008 22:00:57 +0000

One of this year’s panelists promises that search marketers have the potential to “own” the social media marketing space because of search’s inherent bias towards ROI measurement. Panelists will focus on defining different measures of success, and exploring case studies of social media campaigns that worked to help clients get rich, famous, and better-looking.

Speakers:
Cam Balzer, Director of Search Strategy, Performics Inc.
Stephan Spencer, Founder and President, Netconcepts, LLC
Marshall Clark, Director of Search, Organic
Liana Evans, Director of Internet Marketing, KeyRelevance
Marty Weintraub, President, aimClear

Analytics Every SEO Needs To Know

Brian Klais — Fri, 09 May 2008 21:52:28 +0000

It’s more than just rankings and traffic reports to measure the health of SEO efforts. This session focuses on analytics that SEOs should be considering.

Moderator:
Rand Fishkin, Co-Founder and CEO, SEOmoz

Speakers:
Brian Klais, Executive Vice President, Search, Netconcepts
Laura Lippay, Group Program Manager, Search Strategy, Yahoo
Jonah Stein, Founder, ItsTheROI
Richard Zwicky, President, Enquisite

Buying Sites For SEO

Stephan Spencer — Fri, 09 May 2008 21:48:05 +0000

Forget the debate over buying links. How about buying entire web sites to gain success in search. This session looks at how to find the gems out there, criteria to consider, ways to negotiate and how to best leverage your new purchase. Tips, tricks, success stories, and painful lessons learned will be shared.

Moderator:
Stephan Spencer, President, Netconcepts

Speakers:
Gab Goldenberg, Owner, SEO ROI
Todd Malicoat, Internet Marketing Consultant, Stuntdubl
Jeremy Schoemaker, CEO, Shoemoney Media Group
Jeremy Wright, CEO, B5 Media

Bot Herding

Stephan Spencer — Fri, 09 May 2008 21:42:23 +0000

Search spiders and bots are pretty stupid when the come to your web site. If you don’t guide them, they’ll generate duplicate content issues, miss important pages in favor of junk, not realize where existing content has moved to and have other problems. This session looks at some advanced techniques in herding bots when “good cloaking” make sense.

Moderator:
Rand Fishkin, Co-Founder and CEO, SEOmoz

Speakers:
Adam Audette, Founder, AudetteMedia
Hamlet Batista, President, Nemedia S.A.
Nathan Buggia, Lead PM, Live Search Webmaster Center, Microsoft
Michael Gray, President, Atlas Web Service
Stephan Spencer, Founder and President, Netconcepts

Blow Your Mind Link Building Techniques

Stephan Spencer — Fri, 09 May 2008 21:24:29 +0000

Want to learn how to build a database of high-value link acquisition targets? Want to know how to get on the radar of nonprofits, government and university departments and compel them to give you some of that sweet, authoritative link love? Want to learn the most coveted secrets to “buying” the links the engines would never consider a “paid link?” This, along with non-traditional link sources, linking strategies and nofollow PageRank “scuplting” or “siloing” are covered in the session.

Moderator:
Greg Boser, President/CEO, 3 Dog Media

Speakers:
Stephan Spencer, Founder and President, Netconcepts
Jay Young, Owner, Link Fish Media, Inc.

Tuesday, June 3rd - Day 1
10:45am - 12:00pm

Google Gadgets and Gadget Ads

Jacqui Jones — Tue, 25 Mar 2008 16:01:20 +0000

Jacqui Jones, Lead Consultant from Netconcepts, sits down with Jeremy Wood from Google to talk about Google Gadgets and Gadget Ads in this nine minute interview. Jeremy provides some helpful hints and tips for marketers and developers on how to get the most out of Gadgets and Gadget Ads, including tips on how to get your Gadget listed with Google.

Web Site Design Spotlight: Live, On-the-spot Critique of Retailers’ Sites

Stephan Spencer — Wed, 19 Mar 2008 22:15:35 +0000

A team of long time e-commerce experts will provide live reviews and makeovers for sites from the audience members. Retailers in the audience will be asked to bring search marketing, user experience, e-commerce strategy and other design questions to this session where experts will view the sites in question and provide answers to fix what ails their web sites. Audience members who volunteer their sites for critique will receive a $25 Starbucks gift card.

Panelists:
Lauren Freedman, President, the e-tailing group
Stephan Spencer, President, Netconcepts
Amy Africa, President, Eight by Eight